We are a design studio that concentrates on meaning and storytelling. We offer our clients a process that helps define their audiences, brand value and most concise messaging. We specialize in branding, web development and traditional media. And sometimes we even develop our own projects. We work out of post-k New Orleans.
We have a way of doing things that works well for us and our clients. It eliminates surprises and gives the work a structure that can be scheduled well and tracked by the client.
Nothing we do for our clients can be a success if we don't understand who they are, what they do and for whom. It is the targeted users of a site or a brand that need to be defined so the messaging is on-target and engages our clients' customers and audience.
The first step in our process in web development, advertising or branding is the creation of a project brief that serves as a blueprint for the work ahead. Important guides like the critical path of the project, its budget, its goals and how it will be viewed a success are defined after meetings and conversations with our client.
Here we begin to visualize the project and its different aspects. We use site maps, use case diagrams, mood boards, flow charts, brand guidelines and assets lists. These documents together constitute the many elements necessary to begin to build & design our client's communications.
With the scope of the project and its various assets giving us direction we are able to begin developing our clients media. This stage of our process involves prototyping, editing and constant feedback from our client. In the end we have the Beta version of the client's product ready to test and enter into the world.
Before our work is done we test the site we have built and look for any problems. All work is tested on focus groups to register their impressions and to gain feedback.
Before any media is deployed we make sure the client understands the brand and how to evangelize it, how the advertising should run or how the site can be updated and tracked. When we are all ready we get it out there.
It's not over. Our client's project is watched and an assessment of the media's success is established between us and our client. We help them to plan the next steps and how to expand upon the current stage of their communication's development.
